Yuen helped give birth to how do you roll?. He is our head honcho — the great and powerful CEO. He makes sure the company is running smoothly and is always thinking of ways to expand the business. In 2009, he sold his financial planning business to pursue something more important in life: sushi. Before his 14 years in financial planning, he attended the University of Texas and earned a BBA degree in Finance as well as a minor in Chinese. After graduation, he couldn’t get enough burnt orange, so he spent 5 years teaching CFP Certificate Courses. Since he came up with our core values, he thinks they are a great way to hold himself accountable for his actions both in business and his personal life. In his spare time (what spare time?), he likes to chill with his beautiful wife and their two sons, Julian and Alexander. He also likes to relieve stress on the golf course. All in all, Yuen is Superman.
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